Klasse Sache, das ist gutes Marketing

Zulassungen in den USA - Rekord !
 

Die Fiat Werbekampagnen in den USA waren laut Medien ein Erfolg und so konnten die Zulassungen des Fiat 500 weiter gesteigert werden. 4.051 Fiat 500 Modelle wurden im Mai zugelassen - neuer Rekord !

Anhang 904

17.562 Modelle wurden bisher in diesem Jahr zugelassen, eine Steigerung von 5 % gegenüber dem Vorjahr.

In Nordamerika wurden seit 2011 über 100.000 Fiat 500er verkauft. Im späten Sommer wird der 500e lanciert. Und im Juni kommt der 500L in die Verkaufsräume, was neue Rekorde bescheren wird

Der Fiat 500 gewinnt schon wieder einen Preis
 

Fiat 500 Abarth Cabrio: Best Small Convertible

Score another win for the Fiat 500! The Fiat 500 Abarth Cabrio has just been voted Best Small Convertible by the Southern Automotive Media Association (SAMA) during its third annual "Topless in Miami" event. The event brings together automotive journalists from around the Southern Florida area and has them choose the best open top cars available.

This year, the Fiat 500 Abarth Cabrio was selected, beating out the Volkswagen Beetle, Mazda MX-5 Miata and Smart EV. This is the third consecutive year that SAMA has picked a Fiat. In 2011, the Fiat 500 Cabrio took top honors, followed in 2012 by the Fiat 500 by Gucci Cabrio.



Jason Stoicevich, Head of FIAT Brand North America, released a statement saying:,

“We want to thank SAMA for recognizing the FIAT brand for the third consecutive time. The Fiat 500 Abarth is the most affordable and fuel-efficient high-performance car in America, and now the Fiat 500 Abarth Cabrio gives you a front-row seat to better hear the raspy signature sound of the Abarth-tuned dual exhausts.”

Quelle: Fiat 500 USA

Fiat 500 Sole ---- Jetzt Das Cabrio Zum Preis Der Limousine.
 

Wer einen 500er sucht, für den kann dieses Angebot interessant sein

FIAT 500 SOLE

JETZT DAS CABRIO ZUM PREIS DER LIMOUSINE.



Mehr Komfort, mehr Technik, mehr Auswahl: Strahlen Sie mit der Sonne um die Wette - denn sowohl das Fiat 500 Sole Cabrio als auch den Fiat 500 POP Star gibt es zur Fiat Open Week zu besonders günstigen Konditionen und einem Urlaubsgeld von 500 Euro! Sichern Sie sich jetzt heiße Ausstattungsextras inklusive Klimaanlage, weiße Vintage- Radzierblenden und Außenspiegelkappen sowie einer von 5 frischen Pastellfarben
u.v.m.

Strahle nun doppelt mit der Sonne um die Wette – denn die Fiat Sole Edition gibt es zudem mit unserer einmalig günstigen Finanzierung

500,- € Urlaubsgeld (Bis 30. Juni)1
119,- € im Monat2
0,- € Anzahlung
0% Zinsen2
6.969,- € Schlussrate



Link: Fiat Angebote - Fiat 500 Sole

FIAT Brand Reaches a Major Milestone
 

Aus dem Chrysler Blog by Jen Herman

Ein interessanter Bericht und eine interessante Übersicht (mit Bild) wie lang eine Strecke von 100.000 verkauften Fiat 500 sein kann! Bild weiter unten

With Chrysler Group's May sales announced earlier today, FIAT brand reached a new milestone with more than 100,000 units of the new Fiat 500 sold in North America since the brand's return in 2011.

In 2012 alone, Fiat 500 sales in the U.S., Canada and Mexico were more than 50,000. That's a 111% increase over the previous year.

Let me help you visualize the magnitude of this achievement. Imagine 100,000 Fiat 500s lined up end to end on an East coast highway. They would roughly extend 220 miles. That's the approximate distance from New York City to Washington, DC. Or, if you could line them up – way up – they would reach the average height of the International Space Station. That's a lot of distance for the relatively small Fiat 500!



That's not the end of the impressive numbers. Earlier this year, the one-millionth Fiat 500 rolled off the Fiat Auto Poland production line. Also, since its international re-launch in 2007, the Cinquecento has been sold in more than 100 countries around the world!

In May, the FIAT brand celebrated 15 consecutive month of year-over-year sales gains and its best month so far this year.

The numbers don't stop there. With commercials that transcend the typical goal of selling cars, several spots, including “Seduction,” “Immigrants” and “House Arrest,” have each reached the several million mark when it comes to views on YouTube.

There's more excitement in store from the FIAT brand. The product lineup is expanding. The all-new 2014 Fiat 500L begins arriving at FIAT studios in the U.S. this month, bringing contemporary Italian design, four doors and extra space and value with a starting price of $19,100.

Also coming this summer to California is the all-new 2013 Fiat 500e electric vehicle.

Kurz gemeldet - Neues von Abarth 500
 

14 JUN 2013

Tausende von Fans fordern den Abarth 500 bei Twitter heraus

Mit einer außergewöhnlichen Kampagne beschäftigt der Abarth 500 momentan die Fans der Marke auf der ganzen Welt. Wer im sozialen Netzwerk Twitter auf der Seite des italienischen Sportwagens (www.twitter.com/abarth500_de) die Schaltfläche „Folgen" anklickt, erhält die unverfrorene Absage: „#Zero Followers. Abarth 500. Too fast to follow." Diese natürlich nicht ganz ernst gemeinte Nachricht ist offensichtlich Ansporn für zahlreiche Internetnutzer, es erst recht zu versuchen - der Abarth 500 hat mittlerweile Tausende von „Follower", sogar in den USA, in Indien, Brasilien und Australien.

Wer sich nicht abschrecken lässt, erhält im nächsten Schritt Informationen zu einem Gegenmittel gegen den kolportierten Mangel an Geschwindigkeit - eine Einladung zu „Kurvengier". Mit dieser ungewöhnlichen Aktion ermöglicht Abarth seinen Fans Probefahrten mit dem 118 kW (160 PS) starken Abarth 595 und dem Abarth 500 (103 kW/140 PS). Und zwar auf abgesperrten Pisten unter der Anleitung professioneller Instrukteure. „Kurvengier" findet auf insgesamt sechs Rennstrecken in Deutschland und Österreich statt.

Presse- und Öffentlichkeitsarbeit
Frankfurt, im Juni 2013

Top 10 Benzin-Sparer: Der Fiat 500 ist der sauberste Benziner
 

Der Fiat 500 TwinAir ist der sauberste Benziner :)

"Bei den aktuellen Spritpreisen sind vor allem die Verbrauchswerte beim Neuwagenkauf interessant. Im Internet lässt sich sowas prima vergleichen. Benziner verbrauchen erfahrungsgemäß immer etwas mehr als Diesel-Versionen. Doch wir wollen uns genau auf die Benziner mit Sparpotenzial konzentrieren. Wir haben rund 500 Modelle verglichen und Euch die Top 10 der umweltfreundlichsten Benzinmotoren rausgesucht. Was deutlich wird, ist, dass nur Minis und Kleinwagen in dieser Liste zu finden sind."



Quelle: Blog.meinauto.de

Fiat 500 in den USA einer der coolsten Autos
 

Die unzähligen Auszeichnungen für den Fiat 500 reißen nicht ab und so wurde der Fiat 500 in den USA zum coolsten neuen Auto unter 18.000 USD gekürt. Ebenfalls auch der Dodge Dart, der zum Chrysler, und somit Fiat Konzern gehört.

Hier der Pressetext, Quelle Chryslergroup LLC

* 2013 Dodge Dart and 2013 Fiat 500 Named to the ‘10 Coolest New Cars Under $18,000’ List by Kelley Blue Book’s KBB.com

- The 2013 Dodge Dart confirms its “cool-factor” returning to KBB.com’s “10 Coolest New Cars Under $18,000" for the second year in a row.

- Reiterating its timeless “fun-to-drive” personality, the Fiat 500 returns to Kelley Blue Book’s “10 Coolest New Cars Under $18,000” list for the third year in a row.

- The 2013 Dodge Dart blends Alfa Romeo DNA with Dodge’s passion for performance and style, loaded with state-of-the-art technology and class-leading safety features, starting at $15,995.

- The Fiat 500 offers iconic city-friendly design, engaging driving dynamics and modern styling, starting at $16,000.

Kelley Blue Book’s KBB.com editors said of the Dodge Dart, “An American car with Italian roots, the Dodge Dart is a product of the Chrysler Group and parent company Fiat. This multi-national compact sedan offers its own unique combination of personalization and performance, including all the tech you need.”

The Fiat 500 is no stranger to KBB.com’s “10 Coolest New Cars Under $18,000” list either, as it earns a spot for the third year in a row.

KBB.com’s editors said of the 2013 Fiat 500, “The Fiat 500 may be seven inches shorter than a Mini Cooper, but it’s equally big on personality. True cool is more than skin deep, and underneath all that adorable is a pleasant little subcompact car.”

“Making KBB.com’s list of the 10 Coolest New Cars Under $18,000 for multiple years running is confirmation that both the Dodge Dart and Fiat 500 continue to break the mold,” Reid Bigland, Head of U.S. Sales – Chrysler Group LLC, said. “Combining state-of-the-art technology with sleek styling, both vehicles up their ‘cool-factor’ without sacrifice.”

About the 2013 Dodge Dart

The 2013 Dodge Dart redefines performance with an agile, fun-to-drive experience, compliments of its Alfa Romeo roots. It crafted with high-quality materials and loaded with state-of-the-art technology and class-leading safety features. The new Dart GT model builds on that foundation and offers attributes compact car buyers appreciate such as a 2.4L engine with 184 horsepower, a sport-tuned suspension, available hyper black 18-inch aluminum wheels, along with class-exclusive features like an 8.4-inch Uconnect Touchscreen media center and LED racetrack taillamps. The Dart provides drivers with the ultimate combination of power, efficiency, technology and style, all for a starting U.S. MSRP of just $15,995.



About the 2013 Fiat 500

Reminiscent of the original Cinquecento, the 2013 Fiat 500 builds on the vehicle’s global popularity. Since its initial launch in 2007, more than 1 million Fiat 500 vehicles have been sold in more than 110 countries around the world. The model’s unquestionable popularity is the result of the Fiat 500’s great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine performance and passenger comfort.

The legendary Cinquecento marks a new chapter in 2013, as the Fiat 500 and 500 Cabrio (500c) lineup have been amplified with the addition of the new Fiat 500 Turbo, delivering 34 percent more power in a more athletically styled package, and the Fiat 500’s innovative MultiAir engine now delivering up to 40 mpg highway for even more efficiency and value.

For more information about the “10 Coolest New Cars Under $18,000” from Kelley Blue Book’s kbb.com, visit: 10 Coolest Cars Under $18,000 for 2013 - Kelley Blue Book

About Kelley Blue Book (Official Kelley Blue Book New Car and Used Car Prices and Values)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website Official Kelley Blue Book New Car and Used Car Prices and Values, including its famous Blue Book® Trade-In and Suggested Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. KBB.com provides consumer pricing and information on cars for sale, minivans, pickup trucks, sedan, hybrids, electric cars, and SUVs. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader Group.

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